Fetch Pet Insurance, a tech-enabled pet wellness company, has consistently been an innovative leader in the pet insurance industry, offering the most extensive and all-inclusive pet insurance and health advice. 

Put simply, Fetch makes vet bills affordable. We offer a comprehensive product that does not have any restrictions based on breed, age, or size. We are believers in helping pets get through their bad days but also focus on extending the good days. How do we do that? – through a wide portfolio of products + offerings, which include Fetch Health Forecast, our pet health and lifestyle blog, The Dig, and our partnerships with Project Street Vet and animal no-kill shelters across North America.

At Fetch, you are a part of that innovation. We value transparency among our coworkers and always have an open line of communication. Ask anyone who works here, it is an all-hands-on-deck, cross-functional, collaborative effort, where you will be able to interact with brilliant, creative, like-minded individuals who have an equally immense passion for pets.

Job Overview

As an Associate Marketing Manager, Performance Marketing, you’ll support new customer acquisition through our Affiliate, Paid Social & Display, and Paid Search channels and will play a pivotal role in achieving revenue objectives through paid media programs. 

You’ll work closely with our marketing agency, as well as internal team members across marketing, business intelligence, tech, and creative services, to activate new partners and channels, optimize existing campaigns, and develop messaging that increases the efficiency of marketing programs to drive new customer acquisition. 

If you have a passion for applying a quantitative approach to problem-solving and prioritization and are a highly analytical self-starter who thrives in a fast-paced environment, this role is for you.

Primary Responsibilities: 

• Day-to-day management of digital affiliate partners and campaigns, including recruitment of new partners, as well as active monitoring and optimization of existing campaigns.
• Serve as the primary day-to-day contact for our paid search & paid social agency, ensuring that campaigns and budgets are well-optimized to KPIs and best practices, tasks are completed to the highest standards, and work is prioritized to maximize business impact.
• Conduct regular performance analysis across paid media channels, leveraging data to provide insights and recommendations to improve performance. Consistently keep the team informed on the status of projects and campaign performance.
• Develop and maintain strong relationships with digital affiliate partners.
• Conduct ongoing A/B testing of creative, ad copy, landing pages, and targeting strategies to improve campaign outcomes.
• Remain current with industry trends, continually leveraging new tools and industry best practices to boost the efficiency and effectiveness of campaigns.
• Apply strategic, analytical, and critical eye toward performance optimizations, diligence and attention to detail in partner management.
• Identify and activate new opportunities for growth across digital channels.
• Maintain a flexible approach to respond to shifting priorities and emerging opportunities.

How you'll measure success:

• Drive growth in customer acquisition through strategic initiatives.
• Achieve or exceed monthly, quarterly, and annual performance targets for key metrics (CPA, ROAS, revenue growth).
• Develop, launch, and optimize marketing campaigns that achieve targeted results.

Qualifications: 

• 4+ years experience in digital marketing or similar fields, with a focus on performance marketing, affiliate marketing, or marketing analytics.  Strong preference for analytics, performance marketing, math, or finance background.
• Deep understanding of affiliate marketing landscape and digital ad platforms (Meta Ad Manager, Google Ads, Microsoft Advertising; experience with CTV a plus)
• Analytical mindset with proven ability to interpret data, derive insights and make data-driven decisions. Must be comfortable with numbers and performance analysis.
• Proficiency in digital marketing tools and platforms, such as GA4, PowerBI, Tableau, or other similar reporting tools, analyze data, generate insights, and optimize media performance. 
• Performance Marketing acumen across digital media channels, with expertise in data-driven media strategies that drive sales and conversions. Proficiency in media platforms such as Meta Business Manager, Google AdWords, etc. a plus.
• Strong project management skills, including the ability to plan, prioritize, and manage multiple projects simultaneously.
• Excellent interpersonal and communication skills, with the ability to foster positive relationships with affiliates, agency partners and internal teams. Effective communicator with the ability to build trust, engage stakeholders, and serve as a subject matter expert across peer set.
• Detail-oriented approach with a commitment to maintaining brand consistency and quality standards.
• Self-motivated and goal-driven attitude, with a desire to get things done and make an impact. Strong problem-solving skills and a proactive attitude in addressing challenges and finding solutions.

As a company, we understand the importance of work-life balance and prioritize the mental health + well-being of our employees, ensuring you can thrive professionally and personally.

Not just pets, we want our employees to live their best lives, too — here at Fetch, you will have:

• 401k matching 
• Personal paid time off - 20 days accrued annually, 9 holidays, 1 floating holiday 
• One additional day of PTO is added each year on your anniversary with the company; a maximum of 30 days
• Volunteering - eligible to earn up to 8 floating holiday hours per calendar year 
• Educational Assistance Programs 
• Department incentive perks 
• Fetch Pet Insurance discount - 50% off, up to $1000 savings/year

If you are passionate about furry friends and eager to educate pet owners on the value of protecting their beloved companions, this job is perfect! Join us at Fetch, where we help pets live their best lives and empower our employees to live theirs.

—ABOUT FETCH—

Fetch is a high-growth, Warburg-Pincus portfolio company. We are a passionate group of 200+ employees and partners across the U.S. and Canada dedicated to helping pets live their best lives. We have two offices (New York City, NY, and Winnipeg, Canada) and we currently provide security to over 360,000 pet parents. 

We don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are proud to be an equal-opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.