About Fetch 

Fetch Pet Insurance, a tech-enabled pet wellness company, has consistently been an innovative leader in the pet insurance industry, offering the most extensive and all-inclusive pet insurance and health advice. 

Put simply, Fetch makes vet bills affordable. We offer a comprehensive product that does not have any restrictions based on breed, age, or size. We are believers in helping pets get through their bad days but also focus on extending the good days. How do we do that? – through a wide portfolio of products + offerings, which include Fetch Health Forecast, our pet health and lifestyle blog, The Dig, and our partnerships with Project Street Vet and animal no-kill shelters across North America.

At Fetch, you are a part of that innovation. We value transparency among our coworkers and always have an open line of communication. Ask anyone who works here, it is an all-hands-on-deck, cross-functional, collaborative effort, where you will be able to interact with brilliant, creative, like-minded individuals who have an equally immense passion for pets.

About the Role

Fetch Pet Insurance is looking for a forward-thinking Senior SEO & AI Strategist to lead our search visibility efforts in an era of rapid change. This is not a traditional SEO role — we’re seeking someone who is not only fluent in today’s SEO best practices but also fascinated by the ways artificial intelligence is reshaping the search landscape.

You’ll own our SEO strategy across content, technical, and authority pillars, while also acting as an internal thought leader on AI’s impact on search — from AI Overviews to generative search experiences. The ideal candidate is both a builder and a researcher: someone who can execute on proven SEO tactics while experimenting at the cutting edge of SEO + AI.

This role is based in our New York City office in the Financial District on a hybrid schedule (2–3 days in office per week), giving you the opportunity to collaborate face-to-face with our growth, creative, and technology teams.

What You’ll Do

• Develop and execute a comprehensive SEO strategy to drive organic visibility, traffic, and conversions.
• Monitor and adapt to changes in search (including Google AI Overviews, generative engines, and other evolving SERP features).
• Partner with content, design, and engineering teams to ensure technical SEO health and optimized site architecture.
• Conduct keyword research and content opportunity analysis with a strong understanding of high-intent pet owner audiences.
• Lead experiments at the intersection of SEO and AI, such as prompt-driven content workflows and structured data strategies.
• Track performance through analytics platforms (Google Search Console, SEMrush, etc.) and translate findings into actionable insights.
• Stay ahead of industry trends, acting as Fetch’s internal guide on the future of SEO and AI in digital marketing.

What We’re Looking For

• 5+ years of SEO experience across technical, content, and authority-building dimensions.
• Experience with SEO tools SEMrush, Screaming Frog, Ahrefs, Moz or similar tools
• Strong track record of driving measurable growth through organic search.
• Deep curiosity and hands-on exploration of AI’s role in SEO — whether through research, side projects, or industry engagement.
• Experience with AI-powered SEO tools or building custom workflows using ChatGPT, Claude, or similar models.
• Experience with Webflow, Wordpress or other CMS
• Proficiency with SEO and analytics tools (Google Search Console, GA4, SEMrush, Screaming Frog, etc.).
• Strong communication skills and the ability to partner across marketing, content, and product teams.
• Creative, experimental mindset — eager to test, learn, and adapt in a changing landscape.

Nice to Have

• Background in pet insurance, pet care, or a passion for pets.

Why Join Fetch

At Fetch, we’re on a mission to help pet parents give their pets the best life possible. We offer a collaborative team environment, competitive compensation, comprehensive benefits, and the opportunity to be at the forefront of SEO in the AI era.

As a company, we understand the importance of work-life balance and prioritize the mental health + well-being of our employees, ensuring you can thrive both professionally and personally.

Not just pets, we want our employees to live their best lives, too — here at Fetch, you will have:

• 401k matching 
• Personal paid time off - 20 days accrued annually, 9 holidays, 1 floating holiday 
• One additional day of PTO is added each year on your anniversary with the company, a maximum of 30 days
• Volunteering - eligible to earn up to 8 floating holiday hours per calendar year 
• Educational Assistance Programs 
• Fetch Pet Insurance discount - 50% off, up to $1000 savings/year

—ABOUT FETCH—

Fetch is a high-growth, Warburg-Pincus portfolio company. We are a passionate group of 350+ employees and partners across the U.S. and Canada dedicated to helping pets live their best lives. We have two offices (New York City, NY, and Winnipeg, Canada), and we currently provide security to over 500,000 pet parents. 

We don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are proud to be an equal-opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.