About Fetch

Fetch Pet Insurance, a tech-enabled pet wellness company, has consistently been an innovative leader in the pet insurance industry, offering the most extensive and all-inclusive pet insurance and health advice. 

Put simply, Fetch makes vet bills affordable. We offer a comprehensive product that does not have any restrictions based on breed, age, or size. We are believers in helping pets get through their bad days, but also focus on extending the good days. How do we do that? – through a wide portfolio of products + offerings, which include Fetch Health Forecast, our pet health and lifestyle blog, The Dig, and our partnerships with Project Street Vet and animal no-kill shelters across North America.

At Fetch, you are a part of that innovation. We value transparency among our coworkers and always have an open line of communication. Ask anyone who works here, it is an all-hands-on-deck, cross-functional, collaborative effort, where you will be able to interact with brilliant, creative, like-minded individuals who have an equally immense passion for pets.

Role Overview

As the Director of Email Marketing, you will own the strategy, performance, and long-term growth of Fetch’s acquisition email programs while playing a key role in email operations in support of the member experience team. This role is centered on driving measurable impact through strategic planning, experimentation, and continuous optimization

You will define the roadmap for segmentation, personalization, automation, and testing, leveraging a dedicated technical team for execution. In close partnership with BI, Creative, Product, and MarTech, you will translate insights into actionable strategies that increase conversion, strengthen engagement, and support Fetch’s broader growth objectives.

You are a strategic thinker with a deep understanding of email’s role in acquisition performance and driving member satisfaction and loyalty. You are data-driven, comfortable interrogating insights, and skilled at turning complex findings into clear decisions. You know how to build and scale high-performing programs, establishing a roadmap of continuous optimization while ensuring the operational teams have what they need to execute flawlessly.

Key Responsibilities

Strategic Leadership & Roadmapping

• Own the strategic vision and roadmap for acquisition email, including segmentation frameworks, testing agendas, personalization strategies, and automation expansions—all with the ultimate goal of increasing conversion 
• Support the VP of Member Experience to shape and optimize member lifecycle journeys—providing strategic input on segmentation, personalization, and testing while ensuring alignment with goals and a cohesive end-to-end customer experience.
• Define quarterly and annual goals aligned to business priorities, ensuring email is a reliable driver of conversion. 
• Establish a structured experimentation framework—prioritizing tests based on expected impact, statistical rigor, and customer relevance.

Program Optimization & Performance Management

• Evaluate program performance at a macro level, identifying opportunities to improve conversion through segmentation, creative strategy, messaging, and journey design.
• Partner with BI to interpret insights, model performance scenarios, and translate analytical findings into actionable strategies and optimizations.
• Guide the evolution of automations and triggered communications to improve relevance, timeliness, and customer experience.

Cross-Functional Leadership & Collaboration

• Collaborate closely with Creative Services to evolve messaging frameworks, creative briefs, and personalization strategies rooted in data and customer insights.
• Partner with Product and MarTech to ensure data flows, triggers, and platform capabilities support advanced segmentation and dynamic messaging—without needing to personally manage the technical build.
• Align with Growth Team on performance trends, forecasting implications, lead quality and program opportunities.

Operational Excellence & Team Leadership

• Provide strategic oversight to the email production and technical teams; ensure they have clear requirements, briefs, and priorities to deliver flawless execution.
• Maintain governance of the email calendar, ensuring alignment across teams and initiatives.
• Support troubleshooting and prioritization—but focus on strategic direction, not hands-on coding.
• Foster a high-performance culture rooted in experimentation, customer understanding, and continuous improvement.

Thought Leadership & Industry Expertise

• Monitor and safeguard the overall health of the email ecosystem, including inbox placement, deliverability trends, sender reputation, and list quality, ensuring long-term program stability and performance.
• Champion best practices in email strategy, experimentation, and customer-centric communication, continuously elevating the sophistication of segmentation, personalization, and creative.
• Stay ahead of emerging industry trends, including advancements in AI-driven personalization, privacy changes, ESP capabilities, and evolving customer expectations—translating them into actionable opportunities for Fetch.
• Audit the program regularly to identify structural or strategic gaps, recommending optimizations to data flows, targeting frameworks, and creative approaches to improve customer experience and conversion.
• Serve as a subject-matter expert across the organization, educating partners on email capabilities, constraints, and opportunities to ensure alignment and effective use of the channel.

How Success Will Be Measured

• Growth in qualified customer acquisition driven by email.
• Improved conversion performance across key stages and lead segments. 
• A robust, prioritized testing roadmap that consistently produces meaningful wins.
• Delivery of clear strategic direction that enables efficient execution by operational teams.
• Strong cross-functional alignment and trust in the email program’s strategy.

Required Skills & Experience

• 6–8+ years in B2C email or lifecycle marketing, with significant experience driving acquisition and conversion-focused strategy.
• Deep expertise in segmentation, personalization, journey design, testing methodology, and lifecycle strategy.
• Strong analytical mindset with the ability to interpret data, validate assumptions, and guide decisions—supported by BI for deeper reporting.
• Experience partnering with technical and production teams; comfortable providing strategic direction without needing to be hands-on keyboard.
• Proficiency with digital analytics and visualization tools (GA4, PowerBI, Tableau, etc.).
• Experience with Listrack is strongly preferred but not required.
• Exceptional communication and stakeholder management skills; able to influence, align, and drive collaboration across teams.
• Strong project leadership skills with an ability to manage multiple initiatives and bring structure to complex programs.
• Demonstrated ability to question assumptions, challenge inertia, and advocate for data-driven improvements.

Why Join Fetch

As a company, we understand the importance of work-life balance and prioritize the mental health + well-being of our employees, ensuring you can thrive professionally and personally.

Not just pets, we want our employees to live their best lives, too — here at Fetch, you will have:

• 401k matching 
• Personal paid time off - 20 days accrued annually, 9 holidays, 1 floating holiday 
• One additional day of PTO is added each year on your anniversary with the company, a maximum of 30 days
• Volunteering - eligible to earn up to 8 floating holiday hours per calendar year 
• Educational Assistance Programs 
• Department incentive perks 
• Fetch Pet Insurance discount - 50% off, up to $1000 savings/year

—ABOUT FETCH—

Fetch is a high-growth, Warburg-Pincus portfolio company. We are a passionate group of 300+ employees and partners across the U.S. and Canada dedicated to helping pets live their best lives. We have two offices (New York City, NY, and Winnipeg, Canada) and we currently provide security to over 500,000 pet parents. 

We don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. We are proud to be an equal-opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.